DIGITAL MARKETING THAT DRIVES RESULTS FOR CAR DEALERSHIPS

Dynamic Facebook Auto Ads
Dynamic Facebook Auto Ads
  • Facebook boasts 2.13 billion monthly active users, and this user base represents an exciting opportunity for advertisers to reach new markets and customers.
  • On average, people access Facebook up to 8 times per day. We give you the opportunity to capitalize on this high level of online traffic!
  • Users tend to spend more time browsing a page when they click on dynamic ads that lead to a specific vehicle listing (92 seconds), compared to static ads that lead to a general page (31 seconds).
  • The bounce rates for dynamic ads (42.71%) are lower when compared to static ads (80.56%). Dynamic ads display vehicle listings that Facebook users are already interested in, so they’re much more likely to engage with those pages!
  • We are reaching people at the bottom of the purchase funnel by re-targeting them with a vehicle they browsed on your website.

O'Donnell Marketing

Dynamic Facebook Auto Ads

Our secret weapon for boosting sales

Dynamic Facebook Auto Ads insert viewed vehicles into targeted ads for users with shown intent to buy a new vehicle. When clicked on, our dynamic ads take Facebook users to the dealer’s vehicle page rather than defaulting to a general info or home page. Dynamic ads place your dealership at the top of mind for potential customers, while allowing dealers to enter sales conversations with people who are already looking at a specific vehicle.

Vehicle inventory information (make, model, condition, age, VIN, and more) is updated daily and is based on data pulled directly from the dealers’ website, so dynamic ads are always using the latest information to reflect the real inventory of the dealership!

With the Dynamic Facebook Auto Ads service, our digital advertising experts will build and launch a three-month advertising campaign for your dealership. Reporting is included and offers a detailed breakdown of available vehicle identification numbers (VIN) and their current status (available or sold), along with up-to-date statistics on every click or unique click (click from a unique device). This information will give you invaluable insight into the results of the campaign and relevant consumer behavior in their market!

O'Donnell Marketing

Facebook Marketplace

Selling used vehicles on Facebook marketplace is the newest way to reach more hot leads. With our system, we will integrate your used inventory and get cars in front of car buyers in the marketplace. We will then deliver the leads generated directly into your CRM or sales team for you to follow-up. We can even funnel interested shoppers directly to a microsite with special pricing and vehicle options.

ZenReach for Dealerships

Through an exclusive partnership, O’Donnell Marketing is pleased to announce a revolutionary way to collect customer information i.e. Leads, from foot traffic in your dealership. Customers will have to enter their email address in order to access free Wi-Fi at your dealership. This provides a list of dedicated customers who are eager to hear about your next special promotion, offer or event. Dealers that use ZenReach at O’Donnell Marketing report a 10% improvement in customer reviews and a 65% increase in customer visits!

Video for Dealerships

Video is hot right now. Don’t believe us? Customers who watch a video are 70% more likely to purchase than non-viewers and they spend 2.5 X more. Also, websites with video on the homepage are 53X more likely to land on the first page of Google search results! And let’s face it; cars photograph well. Now is the time to get moving on video. Find out how O’Donnell Marketing can use video to drive more leads to you.

Pay Per Click Advertising

Pay Per Click or PPC is both one of the most effective, but also most confusing marketing strategies for dealerships. For the inexperienced, it can be costly and provide few tangible results. Our team at O’Donnell Marketing are experts at dynamic Facebook and Google Adwords advertising that converts real buyers into hot leads.

StoryTap

Turn your previous happy car buyers into video evangelists! StoryTap is a video platform that makes it easy for you to collect, own and even micro-influence authentic video, like video reviews, video content and more, all from real people, like your customers. Imagine a happy customer giving a video tour of her new car that she just purchased from you. That type of social validation is gold for you and your dealership.

Online Reputation Management for Car Dealers

Your reputation is everything in auto sales. If you are not monitoring your reviews online, your competition is! We can make sure that you are presented in the best possible light and bury any negative reviews with a flood of good ones from your authentic previous happy customers. Ask about our reputation services and look like a rock star online!

Want to work with us?

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Our Team

We love what we do and we do it with passion. Veteran-owned and Michigan-based!

O'Donnell Marketing